Mary Kay has struck a digital cord in the iPad app community. In February, Mary Kay Cosmetics collaborated with the enterprise platform ScrollMotion to create the 99 cent Show and Sell party app. Having launched in conjunction with Mary Kay’s new Botanical Effects skin care line, Show and Sell is designed to allow Mary Kay consultants to customize presentations based on the needs of party guests.
“Clients find it effective and we’ve seen definitely seen results,” said Josh Koppel, cofounder and chief creative officer of ScrollMotion. “In the pharm space we’ve seen a 10 percent bump in sales and that’s exactly what companies like Mary Kay are looking for.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"