By and  on December 19, 2008

It’s not beginning to look a lot like Christmas in the nation’s mass market stores. Store checks throughout areas in New York and New Jersey found that many retailers gave up on decking the aisles in the beauty department.

Manufacturers and retailers said privately that some of the lack of sizzle is by design since chains bought less expecting a gloomy Yule. The goal, several said off the record, was to eliminate inventories in hopes of starting 2009 clean. Reduced holiday sell-in was not unusual this year. The downside to the downscaling, however, is a lack of a holiday feel in many stores, shoppers told WWD.

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