By  on July 31, 2009

NEW YORK — Stockkeeping optimization has resulted in a few inches of footage available in mass market doors, and a young entrepreneur is out to nab some of that real estate.

Just a few years out of business school, 30-year-old Angie Parlionas has created a line called YoYo Lip Gloss. Her story is reminiscent of the legendary Hard Candy founder Dineh Mohajer, who launched a breakthrough beauty line from her home (Recently, Hard Candy was repositioned as a mass line and will enter Wal-Mart stores later this year). She also embodies the spirit of Fun creator Kristin Penta, who tried to court more teens to the mass market.

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