By  on April 16, 2010

The reinvention of the mass market was the topic at Wednesday evening’sCEW Women in Beauty Series panel, “The Mass Appeal of Skincare.”

Remi Kent, global associate marketing director, Olay, and Shannon Petree, divisional vice president and general merchandising manager, Walgreen Co., both took to the stage to discuss market trends and how their respective businesses are addressing the ever-blurring channels of mass and prestige. Kent, who led the launches of Olay Professional and Olay Regenerist, said women are still hopeful that skin care products can be effective antiaging tools.

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