NEW YORK — Mass market retailers are ready for a battle.
They are determined to steal beauty sales from prestige outlets — and the Internet — during the upcoming holiday shopping season with a strategy that includes early Christmas displays, exclusive merchandise, lowered prices and a spotlight on the convenience of one-stop shopping. By creating in-store excitement and offering sharply competitive prices, retailers hope to avert the showroom trend, where consumers come to stores to see the merchandise but buy online.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)