By and  on March 28, 2014

Mass-market beauty retailers have their backs against the wall.

Sales growth in the sector remains marginal and trails far behind that in the prestige tier, leaving mass retailers rushing to close the gap. As a result, stores such as Target, CVS Pharmacy and Rite Aid are rolling out new formats designed to attract consumers and jump-start sales. Ulta Beauty — the leading purveyor of mass, class and salon — also continues to tinker with its layout, making improvements such as opening up the salon space, better integrating its prestige offering and introducing new fixtures for its mass brands.

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