By  on April 2, 2013

Massif, a men’s wear collection that combined technical fabrics and features with a contemporary fashion attitude, will be shuttered this week.

Scott Branscum, a veteran of Eddie Bauer, Cutter & Buck and Perry Ellis, who was brought on board to get the line off the ground, said Massif’s parent company pulled the plug so it could focus on its core business, which is outfitting the elite U.S. forces of the CIA, SWAT teams, Coast Guard rescue swimmers, special ops and backcountry firefighters with flame-retardant apparel.

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