Massimo Dutti’s first U.S. store, a 13,131-square-foot flagship, will open in mid-October at 698 Fifth Avenue in Manhattan. The move reflects Inditex chairman and chief executive officer Pablo Isla’s bullishness about the brand’s expansion in the U.S. and Canada. “We think the North American market, especially the USA’s biggest cities, will be very important for Massimo Dutti,” he said.
Massimo Dutti is the younger, less developed sibling of Zara, with 570 stores in 50 markets worldwide, compared with 1,830 units in 82 markets for Zara.
Dutti targets a slightly older customer with classic, elegant and sophisticated styles. It’s less overtly trendy than Zara, distilling runway trends for its own audience.
Massimo Dutti will also unveil in November a 10,179-square-foot unit at 1220 Wisconsin Avenue, NW, in Washington, D.C. A spokeswoman confirmed that location but declined to discuss a store that’s said to be opening at Toronto’s Eaton Center Mall.
“The main difference between the two brands is that the customer shopping Massimo Dutti is looking to enhance his or her personal style with classic items, while the customer shopping for more trendy items will choose Zara,” a spokeswoman said.
Massimo Dutti is priced slightly higher than Zara. The average price for a shirt is $65; coat, $220; trousers, $90, and shoes, $150. The spring collection was inspired by the state of Arizona, and features ladylike looks such as Peter Pan collars, sweaters with bows at the neck and shift dresses. The brand puts an emphasis on leather and suede. Women’s leather jackets in blazer and bomber styles come with and without collars, with fur accents, contrast piping, quilting and in colors such as pink, brown, camel and gray. Prices range from $353 to $776 for a reversible jacket.
Founded in 1985 as a men’s wear company, Massimo Dutti was acquired in 1990 by Inditex. Due to its heritage, the brand’s strength is tailoring. In a nod to its upcoming Manhattan location, Massimo Dutti’s fall ad campaign was photographed on a high floor of a Midtown office building. A woman and man — modeling a gray sweater and black leather skirt; white sweater and burgundy pants, and navy and gray plaid suits — pose in front of a window covered with a semisheer material through which the Empire State Building and other skyscrapers are just visible.
Inditex SA has been able to defy the general economic downturn in Europe and Spain’s gloomy situation in particular. The company in June said net profits jumped 30 percent in the first quarter of fiscal 2012. Europe’s largest clothing retailer registered net profits of 432 million euros, or $570 million, for the three month period ending April 30. Sales increased 15 percent to 3.4 billion euros, or $4.5 billion. Figures were converted at average exchange rates.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion