Matthew Singer is following in the footsteps of Michael Bastian and Nick Wooster by turning his skills from retail to design.
Singer, the former men’s fashion director at Neiman Marcus and Bergdorf Goodman — the same position held at one time by Bastian and Wooster — today will launch the M. Singer Experience on Gilt. Singer, who also served as men’s fashion director of Bloomingdale’s and Scoop, has created a line of casual and classic American sportswear that will include vintage baseball T-shirts, work shirts and chambray shorts. The collection, which was designed in New York and manufactured in Los Angeles, will retail for $35 to $99 and be available on the flash-sale site through Wednesday.
“I’m a product guy more than a designer,” Singer told WWD. “And I had this idea to make comfortable clothes for real guys to wear on the weekends. I’m in the fashion industry and wear suits all the time, but my life outside is not in the fashion industry.” He said he used his best friend as the fit model for the “relaxed, casual” collection.
Keith George, senior vice president and general manager of men’s and home for Gilt, said the collaboration came about after a brainstorming session between Singer and Gilt’s fashion director, Brooke Cundiff. “We are always looking for new brands and products for our members, and the partnership seemed like a perfect fit,” he said. “Matt has such impeccable taste and has a great eye for fit and detail. We knew that he would bring all of these elements to his collection. He knows what men want to wear, and by offering a collection through Gilt, he can offer his vision at an accessible price.”
Singer said launching with Gilt was an easy decision. “They have a built-in loyal customer base and will launch with nine million people instantly. It just made sense from an exposure and sales standpoint.”
Singer, who started his own consulting business since leaving Neiman’s six months ago, said he hopes the M. Singer Experience will “become a bigger thing” in the future. “Maybe next season we’ll do something more tailored or sportier. We’ll see where it goes,” he said.
Gilt’s George said Singer is working on additional long-sleeve knits and two cotton baseball jackets for fall.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast