By  on December 4, 2009

Maybelline New York-Garnier is looking to keep it natural next year — natural being the defining characteristic from its closest skin and hair care competitors, such as Olay, Pantene and even sister brand L’Oréal Paris. Also, a touch of glamour and sophistication is evident in Eye Studio, a new color cosmetics pillar, one that looks to keep things edgy for the fashion-forward set.

The theme seen throughout the division’s first half launches is “technology infused with natural ingredients,” as seen in everything from its new hair color line, Garnier HerbaShine Color Creme with Bamboo Extract, its first ammonia-free hair color, all the way to Maybelline New York Instant Age Rewind Radiant Firming Makeup SPF 18, which uses goji berry to help fight the signs of aging.

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