MILAN — Preppy men’s and women’s brand McGregor is rolling out four new stores in Italy to reach a total of 12 by the end of the year. The first of these opened in Treviso over the weekend. The others will be in Bolzano, Trieste and Sassari.
Founded in New York in the Twenties by the Scottish David Doniger, who helped expand the use of tartan in the U.S., the brand is now controlled by the Dutch firm McGregor Fashion Group.
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