LONDON — Alexander McQueen has unveiled a new Web site and broadened its e-commerce platform.
The new site, designed by London-based Wednesday agency, features runway videos and images, seasonal look books and pre-collections. It also has a separate scarf “boutique,” stocked with skull scarves and other exclusive color combinations and prints.
The site will eventually house the entire McQueen archive of runway films and pictures, as well as special projects material, and is meant to offer a mix of “shopping” and “experiencing” the brand, said a spokesman.
In a function called “My McQueen,” users can pick from thousands of McQueen archive images and ad campaigns to curate their own pages. They can also zoom in on images and share them via social media.
The e-commerce site has also expanded to serve all of Europe. Previously, it only shipped to the U.K. and the U.S.
The McQ collection has its own site, alexandermcqueen.com/mcq, that can be accessed directly or via the homepage. The site features a “My McQ” option and has a full e-commerce offer.
“We’re excited to launch our new digital flagship that will house both the Alexander McQueen and McQ brands under one domain,” said Jonathan Akeroyd, McQueen’s president and chief executive officer. “With a strong e-commerce presence in both the U.S. and U.K., an EU expansion was the next natural step. The redesign will not only offer a new audience of international luxury consumers the chance to shop our brands, it will also provide a truly enhanced McQueen digital experience.”
The first McQ brick-and-mortar flagship will open later this year on Dover Street in London. In May, Alexander McQueen stores are set to open in Bal Harbour in Miami and in Shanghai. The Miami store will span 2,100 square feet, while Shanghai will measure 2,000 square feet. In addition, the brand will open a 1,500-square-foot store in Hong Kong in September.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)