Tanya Shaw, president and chief executive officer of high-technology fit shopper Me-Ality, has built an entire business based on merging the in-store and online experiences.
Of the tool, Shaw explained that customers go to a common area and undergo a 10-second body scan. In this time, 200,000 measurements are taken of the body and users get a “meID” — a bar code that’s either printed, e-mailed or sent to their mobile device — that, when scanned at a participating store, tells them the style and size of a particular item that will fit them best. Customers get a report based on individual priorities that list the locations that carry these products (by floor, department or online). It also recommends a size, taking the guesswork out of the equation for shoppers hesitant to shop online.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)