Tanya Shaw, president and chief executive officer of high-technology fit shopper Me-Ality, has built an entire business based on merging the in-store and online experiences.
Of the tool, Shaw explained that customers go to a common area and undergo a 10-second body scan. In this time, 200,000 measurements are taken of the body and users get a “meID” — a bar code that’s either printed, e-mailed or sent to their mobile device — that, when scanned at a participating store, tells them the style and size of a particular item that will fit them best. Customers get a report based on individual priorities that list the locations that carry these products (by floor, department or online). It also recommends a size, taking the guesswork out of the equation for shoppers hesitant to shop online.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)