By  on September 26, 2012

Tanya Shaw, president and chief executive officer of high-technology fit shopper Me-Ality, has built an entire business based on merging the in-store and online experiences.

Of the tool, Shaw explained that customers go to a common area and undergo a 10-second body scan. In this time, 200,000 measurements are taken of the body and users get a “meID” — a bar code that’s either printed, e-mailed or sent to their mobile device — that, when scanned at a participating store, tells them the style and size of a particular item that will fit them best. Customers get a report based on individual priorities that list the locations that carry these products (by floor, department or online). It also recommends a size, taking the guesswork out of the equation for shoppers hesitant to shop online.

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