Tanya Shaw, president and chief executive officer of high-technology fit shopper Me-Ality, has built an entire business based on merging the in-store and online experiences.
Of the tool, Shaw explained that customers go to a common area and undergo a 10-second body scan. In this time, 200,000 measurements are taken of the body and users get a “meID” — a bar code that’s either printed, e-mailed or sent to their mobile device — that, when scanned at a participating store, tells them the style and size of a particular item that will fit them best. Customers get a report based on individual priorities that list the locations that carry these products (by floor, department or online). It also recommends a size, taking the guesswork out of the equation for shoppers hesitant to shop online.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"