By  on July 24, 2012

BEIJING — Medium Rare, a Hong Kong-based multibrand store, has ventured into Mainland China, opening a store in this city’s trendy Sanlitun Village shopping complex.

The shop is an offshoot of the Medium Rare store in Hong Kong’s Causeway Bay, which last year marked its 15th anniversary. The Beijing store, which opened last month, emphasizes men’s apparel and dark and earth-toned colors. What sets it apart from other stores in the area is that Medium Rare offers a relatively small assortment of 15 brands, with a heavy emphasis on Japanese labels such as Viridi-Anne, Individual Sentiments and Siva.

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