By  on July 16, 2010

French natural and organic beauty brand Melvita is making its way into the U.S. via the West Coast, where it aims to build an audience of consumers who care about what they put on and in their bodies.

Melvita has opened three West Coast locations in succession — the latest, a 910-square-foot store at the Newport Beach, Calif., shopping center Fashion Island, bowed June 30. The other two are a 758-square-foot store on San Francisco’s Market Street and a 730-square-foot store in Seattle’s Pacific Place.

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