By  on February 22, 2008

A new men's skin care brand, called Alford & Hoff, is slated to launch at Neiman Marcus stores in mid-April — and its appearance may serve to expand a market for high-priced, high-performance men's treatment products.

At about the same time, another high-priced line, Zirh Platinum, will reach Barneys New York. Both lines feature items priced in excess of $100.

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