MEXICO CITY — Mexico’s leading department stores have launched a series of aggressive marketing campaigns and efforts to bolster sales as growth in Latin America’s second-largest economy turns sluggish.
“They [the department stores] have always launched seasonal advertising campaigns, but this year they are more intense,” said Marisol Huerta, a retail analyst with brokerage Banorte-Ixe in Mexico City. “Point-of-sale campaigns are also more aggressive, and the department stores are definitely going to increase their marketing investment this year and next.”
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