By  on December 27, 2013

MEXICO CITY — Mexico’s leading department stores have launched a series of aggressive marketing campaigns and efforts to bolster sales as growth in Latin America’s second-largest economy turns sluggish.


“They [the department stores] have always launched seasonal advertising campaigns, but this year they are more intense,” said Marisol Huerta, a retail analyst with brokerage Banorte-Ixe in Mexico City. “Point-of-sale campaigns are also more aggressive, and the department stores are definitely going to increase their marketing investment this year and next.”

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus