MIAMI — For a city whose homegrown TV series inspired a nationwide men’s wear trend in the Eighties, Miami had fallen short in the category for decades. Retailers focused on their women’s business while embroidered dress shirts worn untucked with designer denim became the male fashion uniform. But a growth spurt in the men’s market of late has resulted in a rash of new boutiques and store expansions catering to this forgotten sector.
“My guy friends in Miami complained about not having sophisticated shopping, that choices were limited to superdressy or supercasual,” said John Varvatos, who launched his third Bowery NYC concept store on Lincoln Road earlier this month. “We hope to fill the better men’s void and bring dynamism to the area’s heavy concentration of clubwear.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)