The men’s and women’s designer boutique expanded with a larger concept on the ground level of Lincoln Road’s high-profile 1111 Building, where it continues to operate its glass-box location on the fifth floor. Founders Roma and Erika Cohen closed their original store of the same name on the pedestrian mall’s east end.
“It’s more convenient to have both locations under one roof,” said Roma, who differentiates fashion offerings by reenvisioning upstairs as a versatile gallery limited to a few cult designers along the lines of Rick Owens Hun and a single handbag collection like Céline, with the occasional event and floor-to-ceiling ode to a seasonal trend. “There’s a synergy, yet they’re two separate worlds and experiences.”
Once again the couple commissioned Miami-based architect Rene Gonzalez, whose minimal interior is cheekily inspired by the Styrofoam coolers that day-trippers lug to the beach. There also are pebbled floors that mimic Miami pool decks and multicolored LED light sticks that glow from walls of white acoustic foam board. Paris Kain, better known as the designer of Abraxas Rex, filmed tropical videos that loop on a panel of flat screens. The whole effect morphs into a nightly art installation long after shop hours.
Zaha Hadid’s duo of combination benches and display tables in chartreuse lacquer stretch down the 2,500-square-foot space; one piece conceals a cooler of juices blended nearby at the hip Jugofresh bar and bottled with Alchemist’s ruby red logo.
“We’re exploring collaborations beyond traditional fashion,” said Roma of more examples, like a red lipstick shade developed with the Uslu Airlines cosmetics brand in Berlin, and products in the works from Joya and Dr. Brandt. “We’ll eventually release our own fragrance that blends Miami with the store’s avant-garde aesthetic,” he said.
Erika, a former beauty editor, buys the category based on exclusivity and personal affinity; currently she’s feeling RGB’s nail polish pens, the Eau d’Italie bath line created by a family member of Le Sirenuse hotel on the Amalfi Coast, and Kahina Giving Beauty’s eye serum made with Moroccan oil.
“Packaging’s key. It can’t be anything that looks like it belongs in a department store,” she said.
Across from beauty in front are stacks of random reading material, housewares and novelties. Roma curates its blink-and-it’s-gone selection of paperbacks from Richard Prince’s private collection, Andy Warhol memorabilia and a range of books from a signed copy of Patti Smith’s autobiography to a first edition of Jack Kerouac’s “On the Road.” Tourists also snap up Lomography cameras and eco toys from Japan.
“We knew going into lifestyle that it demands the high-volume traffic that only an address of this kind guarantees and the electric assortment to match. It can’t just be a pile of books and candles,” said Roma, reserving pricier art — Damien Hirst prints and Los Carpinteros’ suit cutouts — and objects (Flea’s custom bass guitars) for upstairs.
The lifestyle store’s layout furthers the sense of discovery. Lining both sides, zigzag shelves and racks display small items from the front and clothing from the back. Collections carried at the store include Givenchy, Thakoon, Alaïa, J Brand, Comme des Garçons and Alexander Wang.
“I describe the vibe as if the Harajuku spirit dropped down in Miami,” said Roma, of the floor’s mélange of ice cream colors and playful silhouettes mixed in with statement pieces like The Row’s hooded chubby in mink-lined black chinchilla.
Upstairs favors staples Rick Owens and Chrome Hearts, as well as newcomer Raf Simons for Dior. Saint Laurent receives a spot soon. Spring introduces Thom Browne and Maurizio Amadei’s MA+ in men’s wear, which is also carried exclusively upstairs.
Jewelry also leans toward designers with a core following. Having success with Lydia Courteille’s wearable art especially around Art Basel, they expanded with Istanbul-based Sevan Biçakçi’s intaglio pendants and cocktail rings of tulips and mosques embellished with ornate micro mosaics.
Roma estimated 70 percent of customers are tourists, of which a high majority hail from abroad.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)