By  on October 15, 2012

NEW YORK — Miguel Antoinne, a 34-year-old men’s and women’s wear designer, last week opened his first store, a two-level 5,000-square-foot space at 39 Wooster Street in SoHo.

A 2011 finalist for Fashion Group International’s Rising Star award for women’s wear, Antoinne had been operating a wholesale business, but “retailers were very slow to take us on,” he said. “We were throwing money at wholesale.” He was operating at a loss selling to small specialty stores “because you’re producing such low volume. I want to build a brand. I pulled out of the stores I was losing money on. I know there’s an interest in my brand.”

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