New stores with strong visual elements continue to be a priority for Italian fashion houses.
Prada, for one, just unveiled a 2,270-square-foot store inside Pavillion, a prestige shopping mall in Kuala Lumpur, Malaysia, where architect Roberto Baciocchi created a special facade that is a mix of backlit aluminum sections and titanium and bronze finishes that cast a strong kinetic effect.
The two-level shop carries Prada’s full clothing and accessories assortments for women and men. The store has a black marble staircase, bronzed mirrors and dashes of color coming from lilac velvet seats and pale green linen wallpaper.
Baciocchi also designed Miu Miu’s first store in Madrid, modeling it on the house’s signature damask, brocade, dull gold metal and wood design. The two-level unit, housed inside a 19th-century palazzo, spreads across 7,600 square feet with a large staircase sandwiched between two separate areas dedicated to bags and footwear. The upper floor houses apparel.
Versace recently cut the ribbon to its first boutique in Ho Chi Minh City, Vietnam, located at Dongh Khoi Street District 1. The one-level outpost covers 2,160 square feet and follows the house’s more modern and streamlined blueprint.
Black marble floors offset white lacquer woodwork and polished stainless steel, but the pièce de résistance is the chandelier, a 25-foot-tall clear blown-glass curtain. The store sells Versace ready-to-wear, accessories, eyewear and fragrances.
“Following the previously announced investment plan of 45 million euros [or $57.5 million at current exchange] to open 11 new Asian boutiques, this boutique in Ho Chi Minh City, Vietnam, reconfirms the Versace Group’s strong expansion plan in the Greater Asian market, now placing it second in importance after Europe,” a company spokesperson said.
On the other side of the globe, Max Mara has relocated to Rodeo Drive in Los Angeles just in time for holiday shopping.
The 4,000-square-foot store, complete with a VIP room, replaces a smaller unit two blocks away. The most striking detail is a glass and real platinum waterfall that tumbles down from the ceiling of the second level to the ground floor, becoming more intricate as it nears the bottom.
The falling-water effect is obtained when light beams hit the vertical structure where the platinum bars are interspersed with white and black painted glass that resemble splashing water.
The interiors are a joint effort between Duccio Architetti Associati and Max Mara’s retail design team. All the fixtures — textured glass, oak woodwork and glass-covered lacquered panels — were shipped from Italy, where they were handcrafted.
“We’re delighted to open on Rodeo Drive in time for the holiday season. While these are unusual times for the economy, the occasion of shopping is energized by the season, and there is an excitement that is inherent in being present there,” said Luigi Caroggio, chairman of Max Mara USA.
All the companies declined to release sales projections.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)