NEW YORK — Two big trends in beauty have been aerosol technology and mineral formulations. One company, Classified Cosmetics, is merging both and has big plans to ignite a growth spurt in the foundation category with its Aero Minerale makeup mist.
Classified Cosmetics founder and chief executive officer Yolanda Halston originally conceived the idea of an aerosol application in 1996, as she is a working makeup artist, to be used specifically for burned or injured skin. From there, she realized the benefits for everyone, especially to cover tattoos and skin discolorations. She patented her concept in 2001 and rolled out to prestige, boutique, spa and medical locations in 2002. The original product, which retails for $55 for 2.5 oz., is under the Era banner.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"