For Mango’s second store in New York — the first unit opened in November in SoHo — the retailer didn’t choose the affluent Upper East Side or Upper West Side. Nor did the Barcelona-based fast-fashion chain select the popular Meatpacking District or edgy Lower East Side. Mango didn’t select a location in Manhattan at all, for that matter. It picked Flushing, N.Y., a densely populated Queens neighborhood with a large Asian population.
The 7,200-square-foot MNG by Mango store — U.S. units carry the MNG moniker for trademark reasons — bowed on Friday at Queens Crossing, a mixed-use development with upscale retail, high-end restaurants and office space.
The new MNG by Mango unit, the largest on the East Coast, is spread over two levels, with accessories displayed on the first floor, surrounded by bronze mirrors. A staircase leads to the second floor, which is divided into two sections. One area has black floors, white walls and a striking ceiling effect where three-dimensional black strips bisect the white ceiling. Suits and dresses, including summer halter numbers and short sequin tank dresses, along with a collection of LBDs, are featured here.
In the other area, which has light wood floors and furniture, six large wire lamps shaped like dress forms and two outsize mustard-colored flowerpots, more casual looks such as leggings, T-shirts, sweaters and tunics can be found. The Penélope & Mónica Cruz collection and Liz Hurley for MNG by Mango Swimwear are also featured.
The Flushing unit brings MNG by Mango’s store count in the U.S. to 19. The company this year opened its third store in Chicago, at the Oakbrook Center, and opened its first American airport store in San Francisco, which is its third store in that city. A new store will soon open in Boston.
Mango said it will continue to expand and consolidate its position in the North American market. At the opening of the SoHo unit, Jose Gomez, vice president of business development at Mango, said the retailer eventually might open as many as 270 U.S. stores. “The market will tell us how many stores we can open,” he said. “In Spain, we have 270 stores. We could replicate that number.”