Mobile technology is reshaping shopping habits among Americans, but perhaps not in the ways many assume — with smartphones and tablets driving 22 percent of consumers to shop in stores more often, according to a new survey from Gallup.
And, perhaps counterintuitively, younger shoppers who are usually seen as more tech savvy appear more store-bound then the well-to-do (who are perhaps better positioned to buy expensive gadgets to use for shopping).
But while some shoppers use their smartphones to help them shop, others use them to bypass stores entirely. Nineteen percent of the 855 employed adults who took part in the survey last month said mobile technologies caused them to reduce the amount of shopping they do in stores. The vast majority of respondents — 59 percent — reported that mobile technology had not changed their shopping habits.
The statistics amount to a front-line report from the technology wars and appear to show a relative stalemate with both mobile devices and retailers’ use of technology to target consumers growing in sophistication.
“At this point, with roughly seven in 10 Americans using some form of mobile technology, the effects of mobile technology on in-store retail shopping seem to balance each other out, at least based on consumers’ self-reports,” wrote Gallup’s Jeffrey Jones on the group’s Web site.
According to the survey, 29 percent of 18- to 29-year-olds said that mobile led them to an increase in their store shopping, while 15 percent of that age group said it had caused a decrease.
Why younger shoppers are skewing more heavily toward stores than the population overall is unclear, but Gallup did note that other research has shown the age group is much less likely to have a credit card, limiting their online shopping options.
Conversely, Gallup said upper-income Americans were the only income group reporting that mobile had caused a net decrease in their in-person retail shopping. Twenty-eight percent of this group said they were shopping less at stores, as opposed the 23 percent who said they were shopping more.
“That upper-income Americans are more likely to report their retail shopping habits have been affected by mobile technology is consistent with the finding that upper-income Americans are more likely to possess technology devices such as smartphones and tablets,” Jones wrote.
While the study explores shopping habits, it does not delve into how much Americans are spending in which channel.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)