By  on February 16, 2011

NEW YORK — Today, at 11 a.m., Moda Operandi, the online upstart founded by Lauren Santo Domingo and Aslaug Magnúsdottir, goes live with the first sale of Alexander Wang’s fall collection — just four days after Wang showed the line.

Hoping to break new fashion ground, Santo Domingo and Magnúsdottir created a site that takes the concept of the trunk show online with very little lag time between a designer’s runway show and the sale.

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