By  on June 30, 2010

Under-the-radar indie e-tailer ModCloth has raised $19.8 million in funding from Accel Partners to further develop social commerce and expand its operations.

Founded in 2002 as an online vintage store by now-married partners Susan Gregg Koger and Eric Koger when they were teenagers, ModCloth was run out of a dorm room while the two attended Carnegie Mellon University. After graduating in 2006, they added inexpensive, vintage-inspired new clothing to the site, which grew quickly. In 2009, ModCloth had $19 million in revenues and became profitable.

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