By  on December 22, 2008

HONG KONG — Italian outerwear brand Moncler opened its first freestanding store in Asia this month, welcoming swarms of shoppers eager to buy quilted jackets and matching boots on a 71 degree December day.

Remo Ruffini, president and creative director of Moncler, said the 1,500-square-foot store, located on the second floor of the high-end IFC shopping mall in Hong Kong’s Central District, underscores the city’s key position on the retail scene.

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