By  on April 1, 2009

Fed up with fakes of its shiny ski puffers, Moncler is going on the offensive against counterfeiters with a consumer-activated authentication system that it has implemented in its spring collection.

The authentication system, developed by Italy’s Certilogo with Accenture, provides each garment with a label featuring a unique identification code as well as two telephone numbers and Certilogo’s Web site. The consumer — or anyone along the supply chain — can call, text or go online to quickly verify the authenticity of the garment and the collection to which it belongs, by providing the Certilogo code. The numerical code in the label is generated by an encryption method so it is neither predictable nor repeating.

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