Fed up with fakes of its shiny ski puffers, Moncler is going on the offensive against counterfeiters with a consumer-activated authentication system that it has implemented in its spring collection.
The authentication system, developed by Italy’s Certilogo with Accenture, provides each garment with a label featuring a unique identification code as well as two telephone numbers and Certilogo’s Web site. The consumer — or anyone along the supply chain — can call, text or go online to quickly verify the authenticity of the garment and the collection to which it belongs, by providing the Certilogo code. The numerical code in the label is generated by an encryption method so it is neither predictable nor repeating.
When contacted with a code, the system asks the user a series of questions about the garment. The answers are checked against data about the garment’s designated journey through the supply chain and a description of the garment. If it deems the garment authentic, Certilogo attempts to collect market data from the reassured consumer, who is offered marketing material. But if the garment is in doubt, the user can choose to give information to help locate possible counterfeits or stolen goods and identify production and retail partners possibly involved.
Certilogo is an Italian company founded in 2005. Its authentication program is available in different versions tailored to garments, jewels, watches, accessories, car parts, toys, electronics and high-end consumables. Some of its clients use systems designed for customs agents, not consumers, said Daniele Sommavilla, vice president of sales. Clients of the consumer program include Galliano and Ciacci Piccolomini for Brunello wines.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)