Fed up with fakes of its shiny ski puffers, Moncler is going on the offensive against counterfeiters with a consumer-activated authentication system that it has implemented in its spring collection.
The authentication system, developed by Italy’s Certilogo with Accenture, provides each garment with a label featuring a unique identification code as well as two telephone numbers and Certilogo’s Web site. The consumer — or anyone along the supply chain — can call, text or go online to quickly verify the authenticity of the garment and the collection to which it belongs, by providing the Certilogo code. The numerical code in the label is generated by an encryption method so it is neither predictable nor repeating.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)