The high-end outerwear brand last week opened an 864-square-foot store in Chamonix, the picturesque ski town in the French Alps, and inaugurated a bigger unit of 756 square feet in Courmayeur, Italy, close to its former smaller store.
French architect studio Gilles & Boissier developed the interiors for both stores, applying the same philosophy that characterizes Moncler shops in other mountain resorts such as Saint Moritz and Cortina d’Ampezzo.
The starting point is minimal chic interiors reminiscent of a luxe “haute montagne” lodge with dark stone floors, wooden ceilings, wood-paneled walls and horizontal staves. A cozy alpine feeling is conveyed via lush fur throws tossed over tables, ornate wooden chairs and stylized fireplaces.
Moncler’s investment for the new stores totaled 600,000 euros, or $951,000 at current exchange rates.
Sales forecasts were unavailable. Last year, Moncler focused its retail energies on France and Switzerland, with an investment of 1.2 million euros, or $1.9 million, to open in Paris, Crans-sur-Sierre, Switzerland, and Megève, France. The Paris store hit its annual sales forecast of $4.4 million in only three months. Moncler now counts seven directly operated stores.
On tap for the fall is Moncler’s first flagship in Milan, followed by ribbon cuttings in Hong Kong, Aspen, Colo., and Gstaad in Switzerland.
Since January, Giambattista Valli designs the top-of-the-line Moncler Gamme Rouge line, succeeding Alessandra Facchinetti who went to Valentino.
Moncler, which generates annual sales of over $200 million, was founded in 1952 in Grenoble, France, where the brand’s factory is located. �
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)