By  on May 22, 2013

Moods of Norway is continuing its expansion in the U.S.

The quirky Norwegian brand founded by Stefan Dahlkvist, Simen Staalnacke and Peder Børresen, will relocate its four-year-old unit on Robertson Boulevard in Los Angeles this spring and open a store in the Mall of America in September. George Santacroce, chief executive officer for the U.S. market, said the Los Angeles unit will move to a 2,000-square-foot location on Melrose Avenue, next door to G-Star and up the street from Fred Segal. “Many of the trendy brands have left Robertson,” he said, “and it’s predominantly a women’s street now. So we are repositioning ourselves to move where our customer shops.” Dahlkvist, who oversees the U.S. operation from Los Angeles, said: “It’s better cotenancy and a better location.”

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