Moods of Norway is continuing its expansion in the U.S.
The quirky Norwegian brand founded by Stefan Dahlkvist, Simen Staalnacke and Peder Børresen, will relocate its four-year-old unit on Robertson Boulevard in Los Angeles this spring and open a store in the Mall of America in September. George Santacroce, chief executive officer for the U.S. market, said the Los Angeles unit will move to a 2,000-square-foot location on Melrose Avenue, next door to G-Star and up the street from Fred Segal. “Many of the trendy brands have left Robertson,” he said, “and it’s predominantly a women’s street now. So we are repositioning ourselves to move where our customer shops.” Dahlkvist, who oversees the U.S. operation from Los Angeles, said: “It’s better cotenancy and a better location.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)