Pink tractors have been cropping up on billboards around Manhattan for the past few weeks. It’s a tease for the first Moods of Norway store on the East Coast.
The quirky Norwegian brand founded by Stefan Dahlkvist, Simen Staalnacke and Peder Børresen 10 years ago, today will open a 2,300-square-foot store at 75 Greene Street in the heart of the SoHo shopping district. The store has sent out blonde wigs as the invitations for the Really Really Blonde Party it will host at the store for Fashion’s Night Out, where it will serve waffles, present a performance by the band Poolside and bring in a few live sheep to help celebrate the milestone. “We’re going to have the running of the sheep on Greene Street,” said Dahlkvist.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)