Pink tractors have been cropping up on billboards around Manhattan for the past few weeks. It’s a tease for the first Moods of Norway store on the East Coast.
The quirky Norwegian brand founded by Stefan Dahlkvist, Simen Staalnacke and Peder Børresen 10 years ago, today will open a 2,300-square-foot store at 75 Greene Street in the heart of the SoHo shopping district. The store has sent out blonde wigs as the invitations for the Really Really Blonde Party it will host at the store for Fashion’s Night Out, where it will serve waffles, present a performance by the band Poolside and bring in a few live sheep to help celebrate the milestone. “We’re going to have the running of the sheep on Greene Street,” said Dahlkvist.
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