By  on February 6, 2007

Mayor Richard Daley's campaign to keep Chicago in the style spotlight seems to be working because the city is attracting luxury retailers. Jimmy Choo, Marina Rinaldi and Roslyn are three of the latest.

Jimmy Choo this month unveiled a 1,500-square-foot flagship on Oak Street. "Chicago is a high potential market for us, filled with sophisticated and diverse clients," said Tamara Mellon, president and founder of Jimmy Choo. We have been searching for the perfect location for a few years and believe that Oak Street is ideal to best serve our existing and future clientele."

A spokeswoman for Jimmy Choo said the Chicago store was in the works long before the company's sale to TowerBrook Capital Partners LP, an international private equity firm. The enterprise value of the deal was 185 million pounds, or $364.5 million at current exchange.

Last year, Chanel, Scoop, J. Mendel and Ann Fontaine were among the companies opening stores or signing leases to launch units in Chicago.

Choo's Chicago store, the company's 21st in the U.S., represents a new design concept for the firm's units worldwide. Inspired by a Forties boudoir, the store is arranged in salons with velvet-quilted sofas, Ultrasuede-covered chairs, satin-paneled walls, Lucite display cabinets and crystal chandeliers. Mirrored vitrines and chrome door handles underscore the brand's elegant sensibility. The company plans to open about 70 stores worldwide this year.

Chicago is also an important market for Marina Rinaldi, which recently opened a 1,300-square-foot unit in the 900 Shops on North Michigan Avenue. The company, a division of MaxMara, said, "This new store is a result of the company's commitment to this region."

Marina Rinaldi, which offers Italian fashion for women sizes 10 to 22, operates four other boutiques in the U.S., on Madison Avenue in New York, Rodeo Drive in Beverly Hills, Heritage on the Garden in Boston and South Coast Plaza in Costa Mesa, Calif.

The new store combines stainless steel, white lacquer and chestnut wood. At 900 North Michigan Avenue, Marina Rinaldi joins more than 70 stores. The boutique will introduce the spring collection, inspired by everything from Louis XIV to the shapely silhouettes of the Fifties.Roslyn, rather than opening on Michigan Avenue or a tony side street, chose the Bucktown area for its debut. The 1,240-square-foot store, owned by Rosie Dulyapaibul, is at 2035 North Damen Avenue in a neighborhood that's populated by artists, emerging designers and interesting restaurants. Roslyn features labels such as Christopher Deane, Alice Roi, Erica Davies, Sass & Bide, Jovovich-Hawk and Vera Wang Lavender.

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