NEW YORK -- Jacques Moret is projecting first-year sales of between $3 million and $5 million for Spa 812, its new bodywear line that will be introduced for fall retailing.
Distribution is aimed at department stores. Wholesale prices will start at $6.50 for bra tops and go to $17 for unitards.
Joey Harary, president, said the new line was launched to attract more department store business. Prices are similar to those for the firm's flagship Jacques Moret label, he noted, but that label is carried at department stores and mass merchandisers.
"Some department stores did not want to carry the same goods as the mass merchants," he said. "We are hopeful that this new line will be considered an opening price point for fashion bodywear at department stores."
The Spa 812 line for fall features six bodywear groups of cotton and spandex. Colors include earth tones, whitened stone-washed jewel tones and midtone brights. Some items will feature a textured grainy look.
In addition to crop tops and unitards, styles will include leggings and bike shorts. There also will be three groups of coverups of cotton French terry, cotton thermal and cotton jersey.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)