Mothers Work Inc. on Monday said it had signed its first international franchise agreement, which will pave the way for its brands to enter six key markets in the Middle East.
The agreement with Multi Trend, a member of the Al-Homaizi Group, will introduce Destination Maternity, Motherhood Maternity, A Pea in the Pod and Edamame The Maternity Spa to the region next year. Al-Homaizi has brought Ikea, Burger King, Applebee’s, Custo Barcelona, Cath Kidston home furnishings, Joe Bloggs men’s and boys’ wear and other brands to the region.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)