ATLANTA — Mountain Hardwear Inc. has joined the ranks of brands branching out into retail.
The mountaineering, outdoor equipment and apparel company, a wholly owned subsidiary of Columbia Sportswear, said last week it is opening its first unit this month. The 3,000-square-foot store in downtown Portland, Ore., showcases the largest selection of Mountain Hardwear apparel and equipment and Montrail footwear in the world. The store design incorporates the building’s original wood floors and brick walls, juxtaposing them with industrial style details and fixtures, and it includes a resource center for customers, featuring a meeting area and a computer kiosk with links to outdoor clubs and nonprofit organization.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"