By  on April 14, 2008

ATLANTA — Mountain Hardwear Inc. has joined the ranks of brands branching out into retail. 

The mountaineering, outdoor equipment and apparel company, a wholly owned subsidiary of Columbia Sportswear, said last week it is opening its first unit this month. The 3,000-square-foot store in downtown Portland, Ore., showcases the largest selection of Mountain Hardwear apparel and equipment and Montrail footwear in the world. The store design incorporates the building’s original wood floors and brick walls, juxtaposing them with industrial style details and fixtures, and it includes a resource center for customers, featuring a meeting area and a computer kiosk with links to outdoor clubs and nonprofit organization. 

“The store will allow consumers to see the full extent of our product in an environment that represents our brand from entrance to checkout,” said Mike Wallenfels, president of Mountain Hardwear and Montrail. 

As part of the opening celebration, Mountain Hardwear will donate 10 percent of its April sales to Multnomah County’s Friends of Outdoor School, which supports week-long, outdoor education camps for all sixth-grade students in one of Oregon’s largest counties. Also, Mountain Hardwear solo adventurer and big wall climber Mike Libecki and Montrail endurance runner Matt Hart will be in attendance to meet customers and host in-store presentations.

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