ATLANTA — Mountain Hardwear Inc. has joined the ranks of brands branching out into retail.
The mountaineering, outdoor equipment and apparel company, a wholly owned subsidiary of Columbia Sportswear, said last week it is opening its first unit this month. The 3,000-square-foot store in downtown Portland, Ore., showcases the largest selection of Mountain Hardwear apparel and equipment and Montrail footwear in the world. The store design incorporates the building’s original wood floors and brick walls, juxtaposing them with industrial style details and fixtures, and it includes a resource center for customers, featuring a meeting area and a computer kiosk with links to outdoor clubs and nonprofit organization.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)