By  on April 13, 2012

Call it Snob appeal. MAC’s Snob, an opaque Malibu Barbie–pink lipstick, became an immediate cult sensation in Brazil back in 2008, after a soap opera actress sported it at an awards ceremony.

Today, it’s the brand’s best-selling lipstick in Brazil and, although it ranks 27th overall in North America, Snob is the fifth best-selling stockkeeping unit in MAC’s New York City Times Square flagship.

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