By  on August 25, 2010

CHICAGO — With less panic in the marketplace, some men’s retailers who shopped the Chicago Collective reported stronger sales than last year, adjusting to the new economic climate by keeping an eye on price and versatility.

Kirk Haines and James Newman, owners of Service Menswear in Austin, Tex., said sales for every month this year (excluding June) were up from last year. “We’ve actually having a good year,” Newman said, noting the 1,000-square-foot store has dropped brands that haven’t evolved. “We’ve eliminated the fluff.”

Chicago retailer Carrie Bowers, who also shopped the Chicago Collective, which ran Aug. 8 through Aug. 10 at Chicago’s Merchandise Mart, also cited stronger sales for June and July. Bowers who owns Stellar26, a men’s and women’s specialty store in the city, said the new economic climate has led her to buy more basic styles with multiple purposes.

“It’s so easy to purchase a simple basic in this economy because you can usually wear it for three Chicago seasons if not all four,” she said.

 

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