By  on October 21, 2011

LONDON —, the London-based online fashion retailer that specializes in what it describes as “everyday luxury,” is notching up international growth. While its overall sales for the six months to June 30 rose 68 percent compared to the same period last year, the retailer’s revenues in the Middle East and Australia more than doubled.

My-Wardrobe ships to 160 countries worldwide, but over the past six months it has invested in p.r. and marketing targeting the Middle East and Australia. Sales in the Middle East grew 141 percent in the first half of 2011 versus the same prior-year period, while revenues in Australia rose 113 percent. The retailer, which carries labels such as 3.1 Philip Lim, J Brand and Mulberry, also counts the U.S., Germany and Scandinavia among its fastest-growing international markets.

Sarah Curran, founder and chief executive of My-Wardrobe, said, “Since laying the foundations for the brand’s expansion into a number of new territories including Australia and the Middle East, the performance has been extremely positive. We remain focused on our customers as we continue to drive the growth of the business both here in the U.K. and internationally.” 

In addition, the retailer has seen an uptick in traffic from iPhones and Android smart phones, and it plans to launch a smart phone-optimized site before the holiday period.

My-Wardrobe also won the award for “Outstanding Customer Experience” at WGSN’s Global Fashion Awards in New York last night on account of its attention to detail in all aspects of the customer experience, the award’s judges said.

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