By  on October 29, 2012

Nars is accelerating its retail expansion starting with a new store in Los Angeles.

Opened last Saturday with a party that drew Alessandra Ambrosio, Mandy Moore, Rachel Zoe, Kirsty Hume, and Laura and Kate Mulleavy, the Melrose Avenue location is Nars’ first outside of New York, but will soon not be the only one. As part of the brand’s strategy to grow to about 10 stores within the next five years, a San Francisco store is slated to open in February. Gearing up for the retail growth, Nars brought on board former Furla USA director of stores Lisa Pavlakis as director of retail, and upgraded its point-of-sale system to enhance customer outreach.

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