NEW YORK — The first Josie Natori in-store boutique was unveiled last week at the Saks Fifth Avenue flagship here.
The 500-square-foot space is dedicated to foundations and daywear under the Josie Natori label that retails for $100 to $500, as well as luxe at-homewear items bearing the Josie Natori Couture label priced from $1,200 to $5,000. Industry sources said the shop should generate $1 million in first-year sales.
The boutique is done in Natori's signature black and silver chrome, with matte-luster screens as a backdrop that are styled to resemble the industrial-inspired honeycomb screens at the Natori showrooms designed by Calvin Tsao. The shop features contrasting black carpeting and ivory marble floors, black sleek mannequins, chrome bars that hang from the ceiling to display key items and a black lacquer table with a white orchid arrangement and Natori's first book, "The Art of Natori," that sells for $100.
"It's not about building a monument, it's about creating a wonderful lifestyle statement," Natori said. "It's a very intimate setting. For me, it's like my first boutique in Paris."
Natori operated a freestanding boutique at the Place Vendôme in Paris from 1986 to 1998.
"Josie is a very big business for us," said Ron Frasch, president and chief merchandising officer of Saks Inc., adding that the launch has been a "great success."
Wendy Gottfried, Saks' vice president and
divisional merchandise manager of fragrances and intimate apparel, said, "We're working on trying to make a directional point of view and that's what makes this [in-store] boutique special."
Regarding bestsellers, Gottfried said, "The whole chemise statement has been important as a classification."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast