Several key items are selling well on the natori.com Web site that launched April 24.
"We have sold items across all lines, including the Africa Chemise by Josie Natori for $250, the Dynasty pajama set by Natori for $125, the Orchid-Lined Tank by Josie for $88 and the Seaside Sleepshirt by Cruz for $78," said Ken Natori, vice president of finance at the Natori Co., who created the site. "Lots of people also bought gift boxes in advance of Mother's Day. We ran out and had to buy more at The Container Store."
The firm's first e-commerce site features an "Experience by Collection" home page with links at the top of the site to purchase items from the Josie Natori, Natori, Josie and Cruz innerwear collections. The bottom of the site focuses on "The Natori Story," a history of how Ken's mother, Josie Natori, chief executive officer, founded the company. There also are links for press, customer service, gift cards, a store locator and a company contact site.
"We did all of the design with our internal creative team, and worked with an e-commerce software firm to establish our ordering, inventory and fulfillment system," Ken Natori said. "After debating working with a couple of different turnkey firms that would have taken care of everything from site development to photography to fulfillment, we decided we were more comfortable being in full control of the process ourselves. From that point, the site took about four and a half months to execute."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia