By  on March 21, 2014

Natura Cosméticos S.A., Brazil’s leading beauty company, has set up a global innovation hub in the heart of New York’s SoHo neighborhood, and the direct-selling giant is now looking for partners.

The dynamic that is fueling its global outreach is the prospect of expanding Natura’s business. Roughly 80 percent of Natura’s slightly more than $3 billion in sales are generated inside of Brazil, and the remaining 20 percent in the rest of Latin America, according to estimates by industry sources. It has been said by market sources that within five years, Natura expects to be doing 10 to 20 percent of its business internationally, outside of Brazil and Latin America.

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