Natural product manufacturers are looking to the mass market as their number-one avenue for growth in 2008, especially this March, when Target commits to stocking up to 8 feet of these items in all 1,591 of its stores.
Target's embrace of natural care items speaks volumes to the validity of the category in the mass channel, manufacturers said. The chain, which is widely viewed as the hippest in the industry, will push sales of natural and organic body lotions, face creams and shampoos even higher in an already explosive industry.
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