By  on April 23, 2008

As outdoor clothier Nau blurs the line between designing apparel for the streets and the slopes, the brand is exploring the retail frontier by integrating e-commerce with traditional brick-and-mortar stores.

Nau, founded three years ago by Nike and Patagonia veterans with a mantra of environmental sustainability, technology and philanthropy, is turning to a concept known as a Webfront that combines conventional retail space with an online shopping site. The company launched its first California Webfront in Los Angeles' Beverly Center on Saturday, kicking off a plan to more than double the number of Webfronts across the U.S. to nine this year.

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