Neema Clothing Ltd., which sold its private label assets to Haggar Clothing Co. in February, is now winding down its branded business.
According to market and financial sources, certain of the company’s inventory was sold to the Samsung Group, which is part of Cheil Industries of South Korea. Cheil began in 1954 as a textiles firm and expanded into men’s wear operations.
Neema holds the men’s wear licenses for the Kroon and Haspel brands, and owns the master license for men’s wear for the Halston brand, which is owned by Hilco Consumer Credit.
James Ammeen, president and chief executive officer of Neema, could not be reached for comment Wednesday.
However, sources said Jeffrey Ammeen, James Ammeen’s son and the former executive vice president of Neema, has started a new “marketing-driven” company, Blue Lion, that will handle the sales and merchandising for Kroon, Haspel and Halston. Blue Lion is currently searching for office space in Manhattan, one source said.
Market sources also said Samsung is financing the Blue Lion venture, and the South Korean company will also handle the back-office production end for the licensed businesses who have entered into new licensing agreements with Blue Lion and sublicenses with Samsung.
Reached at her Baton Rouge, La., office, Laurie Haspel Aronson, president of the family-owned Haspel brand, said she was comfortable with the new arrangement. “Jeffrey Ammeen is full of energy and excitement and we look forward to seeing what developments are in store for his new company,” she said.
At Neema, Jeffrey Ammeen had been working with the family to revitalize the Haspel label and turn it into an American lifestyle brand with multiple categories of merchandise. Its most recent venture was the expansion into sportswear through a licensing agreement with Components by John McCoy, which will produce wovens in cotton and linen, pants, walk shorts, swimwear, knit shirts, T-shirts and sweaters to complement the tailored clothing. That merchandise is still scheduled to debut for spring.
The Halston men’s lines were relaunched a year ago, led by a luxury-level main collection of suits and sportswear and a secondary line called Heritage, which is more fashion- and sportswear-driven at lower price points. Kroon’s claim to fame is its denim-friendly sport coats and casual suits.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye