DALLAS — The $1 million dancing fountain in Neiman Marcus’ 2011 Christmas Book can be purchased via Google Catalogs today as the retailer continues to add mobile business platforms.
“We hope it will be additional distribution for folks who don’t get the Christmas catalogue sent directly to them, so we’re going to have a wider base,” said John E. Koryl, president of NM Direct, at the launch of the Christmas Book and its signature fantasy gifts. “If we lumped all of the mobile [business] together, it is a meaningful percentage of our business at this point.”
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