POSTING FOR DOLLARS: Neiman Marcus wants shoppers to post pictures of themselves on Instagram wearing their best-looking spring outfits inspired by or bought at Neiman’s.
It’s a contest, called NM My Way, allowing Instagram followers to upload images, using #nmmyway, of how to wear Neiman Marcus spring trends. “This is the first time Neiman’s has engaged in user-generated content,” said Ginger Reeder, vice president of corporate communications. “Merchandise does not have to be purchased at Neiman Marcus, just reflective of our trends,” which include the “new Bohemian,” fringe, spice market colors, long layered necklaces, the bucket bag, and “mix, don’t match,” among other trends.
The contest runs Feb. 11 to Feb. 25. Five winners, picked by Neiman’s fashion directors, will be announced in March. Each will receive $500 Neiman’s gift cards and be featured on neimanmarcus.com.