The days of taking blurry sunglass selfies at the department store accessories counter might soon be in the rearview mirror.This week, Neiman Marcus locations in San Francisco and Palo Alto, Calif., welcome Sunglass Memory Mirrors. The "mirror," which is really a digital screen equipped with a special camera, records images and videos of the customer, letting them compare side-by-side images of them wearing sunglasses. The customer can share them on social media or by e-mail, or save them to access later. The screen looks like a large mirror on the counter, and the interaction is comparable to taking a photo with a smartphone or sharing a filtered video on Snapchat.The device was created in partnership with eyewear giant Luxottica Wholesale NA and using technology from Palo Alto-based MemoMi. The mirror fittingly launches in Silicon Valley, but later this month will come to Neiman Marcus locations in Dallas (where the company is based), Houston and Newport Beach.While the sunglass mirror is convenient for the customer, the new technology is an effort to encourage the Neiman Marcus shopper to engage with Luxottica’s sunglasses and to blend physical shopping with the opportunities afforded by digital technology. Previously, innovation in eyewear shopping has been heavily seen online, but this is a direct investment in the physical store.
“The Sunglass Try-On Memory Mirror adds the wit and whimsy back to eyewear shopping,” said Scott Emmons, head of the Neiman Marcus Innovation Lab. “The ability to see how a frame looks from every angle and instantly share it with one’s social network reiterates Neiman Marcus’ objective to continually surprise and delight.”
Although the device was created in partnership with Luxottica, it works with any product — sunglasses, accessories or otherwise.This follows the introduction of the full-body Memory Mirror, also created with MemoMi, that Neiman Marcus began installing in some stores in January, which lets customers view, share and save 360-degree images while they try on merchandise. The large mirrors are installed in 19 Neiman Marcus locations.Neiman Marcus Group's iLab in Dallas has introduced a range of experimental products that bring technology to the physical shopping experience, such as interactive tables in shoe salons and an app called “Snap. Find. Shop.” that uses visual search to find items on neimanmarcus.com.Going forward, MemoMi chief executive officer Salvador Nissi Vilcovsky said the technology could have a range of applications and options, from makeup try-on tutorials to the ability to detect, which product the customer is wearing and making recommendations based on face shape. The hard part, he said, was creating the technology with a camera that allowed the screen to mimic a mirror without the distortion that occurs with a camera at the top of a mirror.MemoMi’s mirror technology is also in use in Uniqlo, where a “magic mirror” screen digitally manipulates a customer’s reflection to change the color of apparel that the customer is wearing.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)